A new book entitled Intellectual Property: From Creation to Commercialisation has been launched at NovaUCD, the Innovation and Technology Transfer Centre, by author Dr John P. Mc Manus.
The professional management of intellectual property (IP) is critically important for knowledge-intensive or technology-based start-up companies. In fact, IP may be the main asset by which the value of a young company is determined and on which decisions to invest in the company are based. Therefore IP needs to be considered very early in a company’s planning process.
In his new book, published by Oak Tree Press, Dr Mc Manus provides innovators and researchers with a practical guide to the management and commercialisation of their intellectual property.
Dr Mc Manus himself has extensive experience in R&D and in the development and delivery of IP training courses for multiple audiences. He was also previously Group Intellectual Property Manager with NTERA Ltd and has held national and international commercialisation positions at Enterprise Ireland and at NovaUCD.
His book begins with the source of innovation, the point where resourcefulness and creativity combine to develop new opportunities through problem-solving. The book then examines the critical steps that need to be carefully managed in the process surrounding the creation of IP and managing its development from concept through to exploitation.
This involves the steps of identifying, capturing and assessing the value of IP. Useful recommendations are also provided for managing the transfer of IP from a research environment into the knowledge economy and case studies illustrate pitfalls to watch out for.
Speaking at the launch at NovaUCD, Dr Mc Manus said, “The interest I have received from my IP training courses, in Ireland and internationally, convinced me that there was a need to provide a practical guide for researchers in universities, research centres and young companies.”
He added, “The aim of the book is to explain the main forms of IP and set out procedures on how IP may be carefully managed so that researchers and innovators can prepare their inventions and other creative works for commercialisation.”
Readers can expect to gain a broad understanding of IP and the innovation process in this book. Specifically, they will learn the benefits of implementing procedures to ensure that IP can be protected, managed and exploited effectively. Also, they will learn how to assess the most appropriate routes to market, such as licensing or sale of their IP, or establishing a spin-out company to deliver a service or product offering and importantly, how to present a viable business case to potential funders and investors.